With Jolly LLB 3, Akshay Kumar scores his third success of 2025 with 3 100-cr film this year. The numbers look impressive considering his rough patch over the last 3 years where he managed only one hit out of ten releases.
All 4 of his releases this year did reasonably well, earning a combined domestic box office of about 480 cr and around 130 cr internationally roughly 600 crore in total for 2025. That’s respectable, but it’s not at the pre-COVID level for Akshay Kumar. Despite 4 releases, none of these films reached even 1 crore footfalls, which is worrying sign. With multiple releases, we can’t expect every film to touch 500 cr, but they should be targeting 250–300 cr with good footfalls.
But still this question stands tall that why his big/ good films suffers at box office ?
Akshay’s working style has always been different for the last 35 years. He has consistently released 3 to 4 films every year. With such a pace it’s tough to generate big footfalls with every release yet till the pre-COVID era he consistently delivered decent numbers with each film drawing good footfalls at the box office.
Indian cinema has touched 500 cr domestically and 1000 cr globally in recent years. With every release of Akshay Kumar there’s always an expectation for him to deliver big at the box office simply because he has the potential to do so, right?
Post-COVID: Reasons Why Akshay Kumar Needs to Change His Working Style.
1. Housefull 5 did 165 cr at the box office even with negative reviews because his audience wants proper commercial films from him not social films every three months.
2. Jolly LLB 3 is his 4th release in 9 months and his 7th in the last 19 months. His better work suffers because of these multiple films.
3. There should be a 5 to 6 month gap between releases for good reach. Times have changed since COVID; audiences are now more selective.
4. People aren’t going to theaters because they know the film will be on OTT after a few weeks. Short theatrical windows hurt him even more when he has multiple releases.
5. At the very least, he should stop releasing his films on OTT quickly and maintain a 6 to 8 month gap.
6. Music is also a problem. With a poor soundtrack, his films fail to generate buzz.
7. Promotion may feel wasteful, but awareness still needs to be maintained.
8. He hardly gets involved in his films after shooting is finished, and that’s the main problem. He should monitor a film’s status right up to the release date.
9. Advance, shows, and screens issues keep cropping up every time one of his films is about to be released why does that happen?
He’s making strong films with great performances, and those films deserve hit or superhit status. For major blockbusters, he should change his approach. A superstar should make films for every segment of the audience, but he’s ignoring his core fans by doing social films. And when he did try, the films were so bad that the audience rejected them.
He’s a superstar, not just a social-movie star
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